AI & Business Futures 2025

A role she's held since February 2024. She's been with IKEA for almost two decades, previously serving as Chief Operating Officer of Digital, Manager of Strategic Supplier Development and several roles within Procurement. Prior to joining IKEA in 2006, Anneli worked within the financial industry across both Sweden and in the US. She earned a bachelor’s degree in business administration, Marketing, Management and International Business from the University of Wisconsin.

Anneli Gunnarsson

VP of Retail Data and Machine Learning

IKEA Retail

Bryan is an accomplished leader, seasoned technologist, and engaging public speaker. With over 20 years of industry experience as a senior leader, he now helps organisations realise business value from technology faster. Equally comfortable speaking with executives and engineers, he bridges the gap between technical and business worlds through compelling storytelling, actionable insights, and real-world examples. Outside of work, Bryan finds balance in the non-digital world, immersing himself in the beauty of Scotland's shores through his love for sailing and scuba diving. He lives with his wife and three rambunctious boys on a smallholding on the outskirts of Edinburgh, Scotland.

Bryan Ross

Field CTO

Gitlab

Caroline Mørck Jensen is a global change leader with nearly two decades of experience driving large-scale business transformations and building enterprise change capabilities. As President of Prosci Europe, she leads an international team of change management professionals delivering Prosci training, advisory services, and consulting across Europe. She has led key initiatives, including establishing Change Management Offices (CMOs) and implementing core insurance systems, consistently delivering outcomes that exceed expectations. Her ability to navigate complex stakeholder environments and communicate change effectively has been central to driving success and building high-performing teams. Caroline’s approach is grounded in organisational development, leadership, and business strategy. She is passionate about helping organisations embrace change as a strategic advantage and thrive in today’s dynamic business environment.

Caroline Mørck Jensen

President

Prosci Europe

Operating at the intersection of strategy, innovation, and compliance, Daniel leads cross-functional AI transformation to unlock efficiency, governance, and future-readiness across 470+ restaurants. Known for challenging silos and rethinking legacy workflows, Daniel works across business units to embed AI into daily operations, ensure alignment, and shape what responsible innovation looks like in practice. He is a vocal advocate for agentic systems, democratized data access, and building tech that actually works at the front line — not just the boardroom.

Daniel Devington

Nordic AI Lead and Head of the Emerging Technologies

McDonald's

Deniz leads the company's data analytics strategy and initiatives. With a strong background in both data and business, he plays a pivotal role in driving H&M's transformation into a data-centric AI-enabled organization. Throughout his tenure at H&M, Deniz has held several key roles in data and analytics, including leading several teams in the Marketing and Customer domains to enhance customer centricity across the company. Prior to H&M, he held transformational leadership positions at Inditex across key markets, including Spain, Russia and Mexico. Passionate about bridging the gap between business and data, he continues to drive impact by leveraging his extensive experience on both sides.

Deniz Minican

Data Analytics Director

H&M

Fredrik Perdahl bridges the gap between AI innovation and real business impact, translating technical potential into practical strategies. With a track record of guiding organizations from pilot phase to scalable deployment, he brings clarity to complex transformation journeys. Expect actionable insights about prioritizing, scaling, and governing AI. His strength lies in engaging both technical teams and business leaders through compelling storytelling and simplicity. In this talk, Fredrik will equip you with tools to lead AI adoption responsibly, sustainably, and profitably.

Fredrik Perdahl

AI/ML Manager

Scania Group

Gabriel is an infectious disease specialist and associate professor (MD, PhD) with a MSc in Engineering and expertise in AI, bioinformatics/omics and life science data applications. He is member of the EMA CHMP Methodology Working Party and the HMA/EMA Network Data Steering Group, and is currently building regulatory AI/data science capacity and competence at the Swedish Medical Products Agency, exploring use of real-world data and hoping for a better and data-driven world.

Gabriel Westman

Head of Artificial Intelligence

Läkemedelsverket

Gunilla is in charge of driving data innovation and accelerating AI adoption across the organization. With a lifelong dedication to the field of data, she is passionate about fostering a data-driven culture and uncovering actionable insights that empower smarter decision-making. Her broad expertise spans the entire data landscape, enabling me to collaborate effectively with developers, legal teams, and end users—whether they have a clear vision or just a sense that data can help. For her, AI is not just a technology—it's a powerful tool to unlock even greater value from data.

Gunilla Thoren

Head of BI and Automation

Volkswagen Group

Hanna Björnbom is a Solution Advisor in finance and AI Lead at SAP Sweden, specializing in innovative solutions within the oCFO portfolio and bringing the business value of AI to SAP customers.

Hanna Björnbom

Solution Advisor oCFO and AI Lead SAP Sweden

SAP

Jack has 15+ years experience driving business impact with data & AI. First as a professional poker player, pioneering the use of data & AI to develop better poker strategies. Then, as a startup founder, building AI-enabled collaboration tools for business. And now, as an advisor for European enterprises trying to create impact with gen AI & AI agents.

Jack Richardson

Head of Data & AI Transformation

Futurice

Johan has worked at the forefront of IT and digital transformation for more than 25 years, in roles spanning vendor leadership, strategic advisory, and senior industry positions. He has led outsourcing services at EDS and HP, driven business areas at Tietoevry, advised companies as a strategic IT consultant, and served as CIO at Ericsson, giving him a rare view of technology’s opportunities and challenges from every angle. Today, Johan leads Solita Sweden, helping organisations navigate change and turn new technologies into practical results.

Johan Torstensson

Managing Director - Sweden

Solita

Klaudia is a dynamic leader in digital innovation within the healthcare sector, currently serving as Director of Global Digital Innovation & Alliances at Pfizer. With a proven track record in integrating AI and digital technologies to solve complex medical and commercial challenges, she has spearheaded initiatives like AI-powered diagnostic tools and telehealth solutions. Her work has significantly advanced patient care and healthcare provider education across multiple markets. Passionate about transforming healthcare, Klaudia continues to drive impactful change through cutting-edge technology.

Klaudia Eriksson Philipp

Global Digital Innovation & Alliances Team Lead

Pfizer

Linus is a team lead for a research vector that applies state-of-the-art machine learning techniques to game AI and game testing. His research interest is mainly in the application of ML in games, which includes self-learning agents, procedural content generation, and language models. SEED is an advanced R&D group at Electronic Arts (EA) whose purpose is to push the boundaries of game experiences and to drive innovation in how games are created and played in the future.

Linus Gisslén

ML Technical Director

As a Regional Vice President for Agentforce in Northern Europe at Salesforce, Lucas brings over a decade of experience and a unique, results-driven approach to the world of AI. A former veteran and army sergeant, Lucas specializes in translating complex strategies into actionable success. With a proven track record of helping businesses harness the power of agentic AI, Lucas is an expert in leveraging technology to deliver tangible, bottom-line results for customers.

Lucas Fernström

RVP Agentforce EMEA North

Salesforce

Lukas leads the mission to reduce the administrative burden in healthcare with AI. Tandem today serves over 1000 care organisations across 10+ countries, and has raised over €50M in capital. He began his career in algorithmic trading before moving into healthcare consulting at McKinsey’s QuantumBlack, where he led the Nordic Healthcare Analytics practice. A recognised expert in generative AI, Lukas believes AI is the biggest technological shift of our lifetime and focuses on using it to tackle clinician burnout and improve patient care across Europe.

Lukas Saari

CEO & Co-Founder

Tandem Health

Martin Schneider har en kommersiell bakgrund med över två decenniers erfarenhet av seniort ledarskap inom finans-, försäkrings- och technära tjänster. Han har byggt och lett sälj- och affärsutveckling team inom branscher där risk, regelverk och komplexa affärsmodeller är centrala, och har drivit flera transformations- och tillväxtinitiativ i stora organisationer. Idag är Martin medgrundare och vd för techbolaget Find My Factory, en datadriven plattform som hjälper företag att fatta bättre sourcingbeslut genom avancerad analys och AI. Han brinner för att kombinera struktur och riskhantering från finansvärlden med innovation och skalbara SaaS-lösningar.

Martin Schneider

CEO & Co-founder

Find My Factory

Mats specializes in Intelligent Automation and Generative AI and with over 25 years of experience transforming IT and business operations, he helps organizations unlock measurable value—regardless of technology stack—by orchestrating people, processes, and automation into cohesive, high-impact solutions. Mats works closely with executive teams across the Nordics to break down barriers to AI adoption and drive real business outcomes through safe, scalable, and fully auditable automation.

Mats Grönlund

Senior Nordic Enterprise Sales Executive

SS&C Blue Prism

Miranda Eriksson Thulstrup is part of Saab’s new generation of AI innovators, transforming complex challenges into intelligent solutions. With a background in Python development and machine learning, she bridges hands-on engineering with strategic insight. At Saab, Miranda contributes to advancing AI capabilities for the EW domain, applying data-driven methods to real engineering challenges.

Miranda Eriksson Thulstrup

Machine Learning Software Developer

Saab Group

Oscar Täckström is Chief Scientist at Sana. His research background is in artificial intelligence and attention-based architectures for language and video generation. Prior to joining Sana, he co-lead the technical development at Inceptive, applying deep learning to mRNA molecule design. Before that he was a senior research scientist at Google Research in New York. He obtained his PhD from Uppsala University in 2013 and his publications won best paper - and test of time awards at the NAACL 2012 and ACL 2023 conferences.

Oscar Täckström

Chief Scientist

Sana Agents

Oskar Eriksson is a Senior Sales Engineer at Snowflake, but at heart, he’s a seasoned data scientist driven by creativity and curiosity. For over a decade, he's specialized in one thing: turning complex AI and machine learning concepts into tangible, real-world business results. He truly enjoys connecting with all kinds of teams—from the newest analyst to the C-suite—to figure out how data can solve their trickiest problems. Before joining Snowflake, he spent years at DataRobot tackling use cases like sales forecasting and predictive maintenance. Oskar’s presentation will cut through the hype to show you exactly how to use Generative AI on Snowflake. He’ll explain how combining your trusted company data with powerful AI platforms is the practical key to boosting productivity and making sure your GenAI projects are safe, ethical, and actually drive value.

Oskar Eriksson

Senior Solution Engineer

Snowflake

Patrick started in tech back in the -90s when the economy was new and the .com boom was booming. After ten years at different tech start-ups and independent consulting, Patrick spent ten years at big blue and was part of IBM when they started turning their attention to cognitive technologies and augmented intelligence under the Watson brand. For 5 years, he doubled up as IBM Sweden’s Spokesperson for AI, spreading the merits and risks with digital technologies such as AI. Prior to joining HPE, Patrick worked at local Nordic AI start-up Silo AI as a business developer.

Patrick Couch

AI Expert

HPE

Peter Löfstrand är Nordenchef (Head of Nordics) på Uber sedan juli 2020. I sin roll arbetar han nära partnerförarna som använder Ubers app och samverkar med olika partners för att skapa den bästa möjliga mobiliteten i de städer där Uber finns tillgängligt. Peter är i grunden pilot och ingenjör, och kommer närmast från rollen som grundare och vd på en startup. Han har tidigare också arbetat internationellt i olika roller på Ericsson och som strategikonsult på Kantar Consulting i London och New York.

Peter Löfstrand

General Manager & Head of Nordics

Uber

Peter was appointed CIO 2024 with both a groupwide responsibility as well as leading the Digital & Technology organization within ICA Sverige. Prior to this Peter led the Strategy & Transformation unit of ICA Sverige from 2019. Peter joined ICA Gruppen in 2016 as Chief Digital Officer. One of the projects developed under Muld’s leadership is the recently launched innovation hub, ICAx, which aims to strengthen the group's ability to use digital technology to improve its customer offerings. Prior to joining ICA Group, Muld was business CIO and VP digital transformation at SAS, consultant in the media industry and co-founded several successful startups.

Peter Muld

Group CIO

ICA

Peter has spent over two decades pushing the boundaries of technology — from building advanced Signal Processing systems for Electronic Warfare to AI transformation through innovation. At Saab, he’s been a driving force behind AI transformation, bridging the gap between engineering and strategy. With a passion for turning complex challenges into opportunities, Peter inspires teams to think beyond convention and deliver real-world impact.

Peter Sundström

AI Transformation Lead

Saab Group

Rajendra brings extensive experience in enterprise software development with a strong emphasis on technology strategy, enterprise and solution architecture, consulting, and delivering complex transformations. As a tech-forward leader with solid business acumen and an entrepreneurial mindset, Rajendra has successfully managed large, diverse teams, fostering a culture of disruptive thinking coupled with pragmatic execution. His career spans multiple technology domains, including Intelligent Automation and AI, enterprise content management, infrastructure/cloud transformations, e-commerce, and Product Lifecycle Management (PLM).

Rajendra Kola

Head of Product Automation and AI Platforms

Ericsson

Rebecca Filis is a senior leader at the Swedish Tax Agency, driving the organisation’s strategic and operational adoption of AI. She has served as an expert in the government’s work to implement the EU AI Act into Swedish law and contributed to the Swedish AI Commission on AI adoption and public sector innovation. Currently, she co‑leads the government‑mandated AI‑verkstad initiative with the Swedish Social Insurance Agency, building a national AI infrastructure for the public sector.

Rebecca Filis

Sektionschef Digital Transformation, AI och innovation

Skatteverket

Head of New Business at ICA Gruppen - building AI-powered speedboats inside a retail mothership. Responsible for designing and launching the next generation of ICA ventures, powered by AI, data, and a touch of mischief.

Sam Young

Head of New Business

ICA Group

Susanne leads the AI strategy and transformation at Husqvarna, focusing on delivering business value. She brings deep experience in strategy, new business models, and large-scale transformation from global companies including Ericsson, Boston Consulting Group, H&M, eBay, and now Husqvarna. Passionate about turning AI into real impact, she is committed to using it to boost productivity and create stronger, more meaningful customer value.

Susanne Blanke

VP AI Transformation

Husqvarna

Tero has spent the last 20+ years helping companies turn data and AI into business impact. At Solita, Tero is leading Data & AI strategy and transformation consulting, and has worked with high-profile clients like YIT, DNA and Metso on developing and executing their Data & AI strategies. Previously, he worked as the Director of Analytics at Fonecta, leading the analytics department in delivering both internal analytics as well as externally monetized AI-powered data products.

Tero Kallioinen

Principal Consultant Data & AI

Solita

About

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Turning AI Strategy into Business Impact at Scale

02/12/2025

10:00-16:45

Sergel Hub Stockholm

&

LOCATIONS

Stockholm - Sergel Hub: 02/12/2025

Oslo - Sommerro House: 09/12/2025

Copenhagen - Soho House: 10/12/2025

Stockholm

Soho House

20/11/2024

Oslo

Olivia Tjuvholmen

26/11/2024

Copenhagen

Carlsberg Museum

27/11/2024

Event Themes

AI-Driven Reinvention: Strategies for Business Impact

Unlocking Value: The Transformative Power of AI

From Pilot to Scale: The Road to AI Maturity and Competitive Edge

AI strategies that deliver business impact

Understand how AI drives business outcomes

1

DAY

25+

SPEAKERS

1000+

PARTICIPANTS

3

STRATEGY TALKS

BUSINESS CRITICAL TOPICS