Turning AI Strategy into Business Impact at Scale

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02/12/2025

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10:00-16:45

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Sergel Hub Stockholm

December 2nd - Hybrid Event

Agenda

Theme

Strategies for Reinvention. Disruption meets AI Icon

AI-Driven Reinvention: Strategies for Business Impact

10.00

Peter Muld
Group CIO
ICA Group
Bryan Ross
Field CTO
Gitlab
Opening Remarks

DO THE OPPORTUNITIES OUTWEIGH THE RISKS? HARNESSING THE POWER OF TECHNOLOGY; AUTOMATION AND AI.

  • Empowering Machine Learning (ML) and Robotic Process Automation (RPA) to enhance and expedite business decision-making
  • Beyond efficiency: Leveraging AI for predicting future trends and innovative outcomes
  • AI's role in reducing errors, enhancing personalization, and driving innovation

10.25

Susanne Blanke
VP AI och CX
Husqvarna
Hanna Björnbom
Business AI Lead
SAP

WHAT MAKES A GOOD AI STRATEGY?

  • The blueprint for AI success, balancing business priorities, innovation and technology
  • Assessing potential returns that AI could deliver for your business
  • Key components and actionable steps for attaining measurable success and results in a AI driven business

10.40

Lucas Fernström
RVP Agentforce EMEA North
Salesforce

FROM SLIDES TO ROI. TURNING AI AGENT CONCEPTS INTO REAL BUSINESS IMPACT

  • What it really takes to move AI agents from prototype to production
  • Designing for measurable ROI. Aligning capabilities with business outcomes
  • Lessons learned from real-world implementations across industries

10.55

Anneli Gunnarsson
VP of Retail Data and Machine Learning at IKEA Retail
INGKA Group

CASE:  IKEA. BRINGING AN ICONIC BRAND INTO THE AI ERA: INNOVATING FOR MANY

  • Democratising home design: How AI is leveraging IKEA-unique home furnishing knowledge to empower customers in creating their ideal spaces, from bed placement to full room design
  • Driving operational excellence: Utilising AI to enhance efficiency, automate processes, and maintain our low-cost brand promise, ensuring seamless operations from store to home
  • Leading with purpose: Navigating the ethical dimensions of AI and fostering trust among co-workers and leaders on our transformative journey, ensuring a human-centric approach to innovation and responsible AI

11.10

Rajendra Kola
Head of Product Automation and AI Platforms
Ericsson
Mats Grönlund
Senior Nordic Enterprise Sales Executive
SS&C Blue Prism

AI STRATEGIES FOR DELIVERING TRANSFORMATIVE BUSINESS IMPACT

  • Actionable strategies for leveraging AI to maintain a competitive advantage in an evolving landscape
  • Frameworks and techniques for defining, measuring, and reporting AI’s contributions to business processes
  • Insights on prioritizing generative AI initiatives and future-proofing AI strategies

11.25

Samuel Young
Head of New Business
ICA Group
Jack Richardson
Head of Data & AI Transformation
Futurice

FROM AI-RETROFITTING TO AI NATIVE: RETHINKING ORGANISATIONS WITH AI

  • The rapid improvement of AI models brings with it the opportunity to rethink how we run organisations
  • But many of us are stuck in the existing paradigms and are not thinking big enough!
  • We share practical experiences and hard-earned lessons, from thinking big and exploring 'AI-native' operating models

11.40

Patrick Couch
AI Expert
HPE

SOVEREIGN AI & PRIVATE CLOUDS - KEYS TO AI SUCCESS AT SCALE

  • McKinsey reports that 80% of investments into AI yield zero return on investments (ROI)
  • MIT reports that 95% of all generative AI pilots fail
  • Comprehend how sovereignty and hybrid cloud approaches to AI are critical for succeeding with AI at scale.

12.00-13.00

Lunch

Theme

Ethical AI, Governance and Societal Impact. Building Trust in the AI Age Icon

Unlocking Value: The Transformative Power of AI

13.00

Peter Löfstrand
General Manager & Head of Nordics
Uber

CASE UBER: AI AND THE FUTURE OF MOBILITY

  • Driving sustainable and shared mobility today, while shaping the autonomous transport systems of tomorrow
  • From dynamic routing to demand prediction — practical applications that power everyday transport at scale
  • The road to autonomy: What’s next for AI in self-driving vehicles and mobility-as-a-service platform

13.15

Johan Torstensson
Managing Director Sweden
Solita
Tero Kallioinen
Principal Consultant Data & AI
Solita

FROM THE “AI PoC GRAVEYARD” TO TRUE BUSINESS TRANSFORMATION

  • Why so many AI strategies stall at pilots, and how to break through
  • A practical toolbox to turn vision into real change
  • Explaining AI transformation in action

13.35

Oskar Eriksson
Senior Solution Engineer
Snowflake

TRUSTED GenAI: FROM COMPANY DATA TO REAL BUSINESS VALUE

  • Learn practical, real-world approaches to implementing Generative AI without getting lost in marketing buzz or unrealistic expectations
  • Discover how to combine your existing company data with AI to create meaningful, productive GenAI solutions that actually work.
  • Understand how to ensure your GenAI projects are secure and deliver measurable business value rather than just impressive demos

13.50

Rebecca Filis
Sektionschef Digital Transformation, AI och Innovation
Skatteverket

CASE SKATTEVERKET.DOUBLE SCALING OF AI. FROM ENTERPRISE TRANSFORMATION TO NATIONAL INFRASTRUCTURE

  • Balancing the dual challenge of scaling AI internally while supporting national infrastructure development
  • Opportunities and obstacles in aligning internal adoption with public-sector and societal needs
  • Lessons learned and priorities on the road ahead

14.05

Klaudia Eriksson Philipp
Global Digital Innovation & Alliances Team Lead
Pfizer
Oscar Täckström
Chief Scientist
Sana Agents
Martin Schneider
CEO & Co-founder
Find My Factory
Lukas Saari
CEO & Co-Founder
Tandem Health

DAVID VS. GOLIATH. HOW AGILE, AI-DRIVEN STARTUPS CHALLENGE ESTABLISHED PLAYERS AND TRADITIONAL VALUE CHAINS

  • From Idea to Unicorn: Lessons from Successful Founders & Leaders
  • Building a roadmap from experimentation to industrialisation
  • Why the next unicorn must have AI in its DNA

14.30-15.00

Networking Break

Theme

The Road to AI Maturity. From Pilot to Scale Icon

From Pilot to Scale: The Road to AI Maturity and Competitive Edge

15.00

Deniz Minican
Data Analytics Director
H&M

AI SCALABILITY: FROM PILOT TO ENTERPRISE-WIDE IMPLEMENTATION

  • Setting KPIs and benchmarks based on pilot initiatives
  • Building scalable foundations. Overcoming scale-up challenges
  • Engaging people and processes to align with new AI-powered workflows and cultural shifts

15.15

Caroline Mørck Jensen
President
Prosci Europe
Gunilla Thoren
Head of Data and Automation
Volkswagen Group Sverige

HUMAN - AI COLLABORATION. A SUCCESSFUL AI MODEL IS ONLY HALF THE JOURNEY

  • How can we overcome employee fears and misconceptions about AI and foster trust and a culture of acceptance?
  • AI-powered customer service and preparing the workforce for an AI-augmented future - the role of AI and human agents in service centers
  • Use data and AI to understand and predict customer demand and behavior, to identify new market segments and new revenue streams

15.30

Gabriel Westman
Head of Artificial Intelligence
Läkemedelsverket

CASE LÄKEMEDELSVERKET.
AI FOR EFFECTIVE REGULATION

  • Moving beyond transformation talk - building AI/ML systems that prove their value through impact and adoption
  • Applying AI to streamline processes within public agencies and pharmaceutical regulation
  • Driving innovation through scientific validation, peer review, and transparent knowledge sharing

15.45

Fredrik Perdahl
AI/ML Manager
Scania

CASE SCANIA. SCALING FROM NEED TO PRODUCTION

16.00

Linus Gisslen
ML Technical Director & Team Lead
EA

CASE ELECTRONIC ARTS.
NAVIGATING THE NEW FRONTIERS. FUTURE PROOFING YOUR AI INITIATIVES.

  • Research strategies to maintain a competitive edge in the rapidly evolving AI domain
  • Lessons learned on future-proofing your AI initiatives.
  • How to get tangible benefits from AI

16.15

Peter Sundström
AI Transformation Lead
Saab Group
Miranda Eriksson Thulstrup
Machine Learning Software Developer
Saab Group

CASE SAAB GROUP. AI IN ELECTRONIC WARFARE

  • From Data to Dominance – Turning Signals Into Strategy
  • The Human Bottleneck in Modern Defense System
  • From Lab Experiments to Real-World Impact

16.30

End of Day

16.30

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Afterwork - Sergel Hub